B2B tech content that engages and converts
I help B2B Tech & SaaS brands to build an engaged audience with content so that they can generate demand and drive revenue.
Deliver content that delights your audience
“The article that Sarah wrote for my client was #1 on a leading fintech site for a week. She knows how to write targeted content that audiences want to read.”
Phil Rothfield | former Managing Director, Head of Marketing and Communications, BNY Mellon
Take advantage of my tech expertise
“Sarah understands technical concepts very quickly and this gives her a massive edge in her ability to translate this into market-facing messaging.”
Gordon Cullum | Technology Director, Axiologic
You can’t find a tech expert who can write for your audience – so your content doesn’t get results.
Your content marketing needs to move the needle on revenue. But complex ideas mean that you can’t:
Connect with your audience
Turn your prospects into customers
Build trust with good research
Stop spending time on tech content with no real results
Create content that matches the technical knowledge of your audience
You don’t want to waste your time with unnecessary buzzwords and jargon. So, start with the technical background of your audience and fill in the gaps in their knowledge. Then they’ll have a reason to listen to you.
Differentiate your content with powerful storytelling
Use stories and quotes from existing customers, business partners, employees, and brand advocates to build credibility, improve the quality of your content, and differentiate from copycat strategies.
Build a unique perspective with SME and customer interviews
Start with your goal and ask the right questions to translate technical content into the pains that drive people to use your product and services. Then shape the arguments that you want your business to be known for.
As featured by marketing and tech leaders
How to work with me:
1. Schedule a discovery call
Every B2B SaaS and Tech business is starting from a different point. What is your challenge? What have you tried? Have you ruled anything out? We’ll have a conversation to see how I can help you and when we can start.
2. Work on a pilot project
Depending on your focus, we can either work up a content mission statement and value proposition, or we can identify a content piece to write as a pilot project. If you’re happy, we can move to the next step.
3. Get started and get results
We’ll align on what you need and work up a proposal with a detailed outline of your content and strategy deliverables. Then we can get started.
Get inside your tech audience’s mindset
“Sarah’s one of the best copywriters that I’ve met in 25 years in B2B technology and SaaS.”
Zsuzsanna Ferenczi | Founder, Bunes & Ferenczi, former Field Marketing Director Northern Europe, Hewlett Packard Enterprise
Get actionable copy insights
“Sarah’s recorded website audit gave our team incredible insight for scoping our project. In 45 minutes she uncovered opportunities for us to optimize our site both long term and quick fixes.”
Reyna Olivares | Senior Demand Generation and ABM Manager, Paper
