Hi, I’m Sarah L. Parker. I write B2B tech and SaaS content that makes your audience loyal and engaged.
B2B tech and SaaS writing is hard
You need to create content but that takes an ability to quickly understand technical concepts, strong SME collaboration, and a deep understanding of your target audience.
Sometimes the best you can do is simply get it written and see what happens.
But there are so many challenges to writing great B2B tech and SaaS content that it almost never works.
So, I decided to do something about it.
As featured by marketing and tech leaders
In 2020, I founded my tech content business
Too many tech businesses write highly complex technical content that doesn’t speak to the people they’re trying to connect with. I have developed a process to write content that starts with the technical background and pains of your audience.
I target your content at specific roles in your B2B tech audience to frame an argument that is accessible and useful to their role. Then the ebooks, whitepapers, articles, and research reports that you create will answer the pains, struggles, and needs of your prospects.
I work with you to break through your blockers
My mission is to write B2B tech content that starts with your audience and makes you successful – that means working seamlessly with your SMEs and in-house team to share ideas and optimize your content.
I’ll also give you access to my network of trusted writers who are specialists across the different formats of B2B tech and SaaS content.
Some of my featured content
How to Write an Exceptional White Paper for Your B2B Brand - Content Marketing Institute
Do You Make These 4 Common Mistakes With Subject Matter Experts? - Content Marketing Institute
How To Turn Complex Topics Into Content Your Audience Will Understand - Content Marketing Institute
Influencer Marketing Experts Pick Their Favorite Tools To Manage Their Programs - Content Marketing Institute
6 Old-School Techniques To Integrate Into Your Influencer Marketing - Content Marketing Institute
The New SEO for SaaS - Copyhackers
Some Recent Articles
You need a collaborative B2B tech writer and strategist to solve your real business challenges
“Within the first 5 minutes, I felt very comfortable with Sarah's teaching. She did her best to understand where I am at and immediately she met me there. She provided great baseline advice and the documentation/ articles to support it. I am on my way to book again after I finish this review!”
Cody Dzurisin
“I came in with an idea, and Sarah just blew me away with a better way to test my value props. I'm so glad I consulted this with her because I can see how I was totally on a different track. She might've saved me a lot of work and money in experiments 🤣🙈 As usual, a pleasure to talk to her. She always goes the extra mile and gives me resources, articles, and extra support over chat. Can't thank you enough, Sarah! Always 💯.”
Mila Di Bella
“Sarah is an incredible coach!! She is one of my favorite people on GrowthMentor. She keeps me on track via weekly coaching sessions. I highly recommend Sarah if you are a copywriter looking for a coach, OR are a B2B SaaS business looking to hire a copywriter.”
Alex Wagner
About 14 years ago, I started out in content at Oxford University Press.
My focus was on editorial for niche academic publications in politics and philosophy.
Later, I wrote technical bids for a global B2B technology company and trained a pre-sales team of 10+ consultants and bid managers to write high converting answers. My ability to match technical content to audience needs enabled me to improve the bid qualification rate from 1 in 5 to 4 in 5 and drive £40m+ in revenue growth.
Pre-sales is where I became skilled at interviewing SMEs. I then took that knowledge into my role as Head of Content to create meaningful insights for target audiences. And it didn’t take long before I’d completed training with the best that content marketing has to offer – including CXL and Copyhackers.
Today, I’m a B2B tech content writer who has technology expertise across Artificial Intelligence and Machine Learning, Cloud, Big Data and Business Intelligence, Application Development, Omnichannel Retail and Agile/DevOps. You can also find me in Growth Mentor, mentoring young SaaS and technology marketers so that they can turn new ideas into strategies and processes that drive revenue.
I use my experience to help B2B tech and SaaS businesses grow, whether they are already on a steep growth curve or want to get there.